跨媒体营销(Transmedia Marketing: Strategy and Implementation)

跨媒体营销:战略与实施(Transmedia Marketing: Strategy and Implementation)

这节快节奏的课程主要探讨新媒体工具如何改变传统市场营销方法,同时提供如何融合这些诸如脸书、油管、推特和移动应用、网站、搜索引擎、新闻等新平台的详细战略。你将学习到如何将这些工具和策略整合到全球化的活动中,从而强化品牌影响力、制造话题并且激励购买行为。

This fast-paced course discusses how digital media technology has changed marketing, and gives detailed strategies on how to embrace such evolving platforms as Facebook, YouTube, Twitter, mobile apps, websites, search engines, newsletters, and many more. You learn how to integrate these tools and tactics into goal-oriented campaigns that enhance brands, create a buzz, and motivate desired behaviors

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