社交媒体营销(Social Media Marketing)

社交媒体营销(Social Media Marketing)

社交网站有着成千上万用户的信息。这节课程通过社交网站着手于市场营销、广告和沟通的新渠道,探索这些新工具如何与一个公司传统并且成熟的市场战略相契合。学生们通过案例分析和学习大中小型企业真实的经验,探索现有案例和市场经验人士如何强化社交网络平台、用户生成信息、和信息分享、博客和推特来提升品牌认可度的未来机遇。学习实用技巧和技能,同时展望更宏大的前景来提升社交新媒体市场营销方式可以帮助到未来的自身环境和目标的实现。


Social networking sites contain millions of user profiles. This course looks at the new channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content and content sharing, blogs and Twitter, to create brand awareness and buzz. Learn practical tips and techniques as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

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