市场营销原理与实践(Marketing Principles and Practices)

市场营销原理与实践(Marketing Principles and Practices)

这门课程调研市场渠道、实例、厂商、分销商和客户的判断。学生们探讨市场理论、形态、运营以及零售机构和批发公司;分销渠道;市场调研;广告;市场成本;定价;合作市场;市场法律法规;和趋势。


This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. Students examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends.

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