数字娱乐媒体（Digital Entertainment Media: Issues & Opportunities）
The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get concrete business results. The course puts students on the leadership path with strategies, tactical plans that lead to bottom-line success. This highly experiential program delivers the latest best practices to drive more revenue and save costs by incorporating social media into traditional business practices. With this curriculum, attendees learn practical steps, techniques and best practices geared towards integrating social media and digital programs within their businesses with higher monetizations of their investment.