商业计划书撰写(Developing a Business Plan)

商业计划书撰写(Developing a Business Plan)

学习了所有之前的课程止呕你需要制定自己的第一份详细的商业计划的草稿。本课程从一个你自己(或你的员工)的小业务(或案例分析,如果可以的话)的总体的“情景分析”开始。从而你可以学习到制定一份有效的商业计划的关键因素:了解老客户、指向新客户、客户价值核算、损益计算书、资产负债预估、收益预测方法、竞争对手评估、预估公司/产品/服务的竞争对手以及了解小企业发展陷阱。此外,你需要关注建立及计划一个有效业务的架构(系统、技术、第三方软件);小企业融资,现金流,负债和融资方案;从个人担保和信用额度到自我融资的商业模式;有效计划、招聘及培训有潜力的员工;沟通技巧;和基于商务计划制定的每日优先工作。拥有这些技能之后你就可以创建自己的一份商业计划的草稿。

Learn all aspects you need to create a solid first draft of your own business plan. This course begins with a comprehensive "situation analysis" of your (or your employer's) small business (or case study, if more applicable). You then learn the key components for creating an effective business plan: knowing your existing customers, targeting future customers, customer value formulation, Income statement and balance sheet forecasting, revenue forecasting methodologies, competitor assessment and emerging company/product/service competitors, and understanding the pitfalls of small business development. In addition, you look at building and planning an efficient business infrastructure (systems, technology, 3rd party software); small business finance, cash flow, debt, and financing alternatives; transitioning from personal guarantees and credit lines to a self-financing business model; effectively planning, hiring, and training staff with high potential; negotiating skills; and setting day to day priorities with the business plan in mind. With these skills you can build a solid first draft of your business plan.

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