商业经济学(Business Economics)


This course examines the effort of the enterprise to secure profits and the nature of demand for its products. Topics include cost and production, allocation of resources through competition, forms of market competition, relation of size to efficiency, markets for productive factors, incentives and growth, and capital budgeting. Various concepts of algebra and statistics may be used in the analysis of economic theory.


领导力建设(Creating Quality Leadership)


What are the attributes of quality leadership? How do we lead so that our co-workers, supervisors, and customers will want to follow? Quality leaders create a compelling vision of the future and develop the strategies to achieve it. They lead with both emotional intelligence and brains to move their organizations forward. They are change creators and change managers. Drawing on examples from your life and work experience, research on leadership, and thought-stimulating classroom activities, this course offers key principles and proven strategies guaranteed to give participants the confidence and know-how to successfully practice the art and science of leadership.

创业学(Starting and Growing Your Business)

创业学(Starting and Growing Your Business)

市场营销原理与实践(Marketing Principles and Practices)


This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. Students examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends.

商业计划书撰写(Developing a Business Plan)


Learn all aspects you need to create a solid first draft of your own business plan. This course begins with a comprehensive "situation analysis" of your (or your employer's) small business (or case study, if more applicable). You then learn the key components for creating an effective business plan: knowing your existing customers, targeting future customers, customer value formulation, Income statement and balance sheet forecasting, revenue forecasting methodologies, competitor assessment and emerging company/product/service competitors, and understanding the pitfalls of small business development. In addition, you look at building and planning an efficient business infrastructure (systems, technology, 3rd party software); small business finance, cash flow, debt, and financing alternatives; transitioning from personal guarantees and credit lines to a self-financing business model; effectively planning, hiring, and training staff with high potential; negotiating skills; and setting day to day priorities with the business plan in mind. With these skills you can build a solid first draft of your business plan.

社交媒体营销(Social Media Marketing)


Social networking sites contain millions of user profiles. This course looks at the new channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content and content sharing, blogs and Twitter, to create brand awareness and buzz. Learn practical tips and techniques as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Best Practices in Social Media for the Communications Professional

While many PR professionals claim to be social media "experts", those who can demonstrate true expertise are rare and much sought after.This session addresses the best practices communications professionals need to conquer social media. Participants take part in an interactive discussion focused on learning hands-on strategies and tactics that mesh traditional PR competency with the brave new world of social media. Discussion topics include applying core PR principles to the world of social media engagement,essential social media tools for the PR pro, how to work with bloggers and "citizen journalists," what search engine optimization means for the PR pro,and PR's role in implementing a social media strategy.

跨媒体营销:战略与实施(Transmedia Marketing: Strategy and Implementation)


This fast-paced course discusses how digital media technology has changed marketing, and gives detailed strategies on how to embrace such evolving platforms as Facebook, YouTube, Twitter, mobile apps, websites, search engines, newsletters, and many more. You learn how to integrate these tools and tactics into goal-oriented campaigns that enhance brands, create a buzz, and motivate desired behaviors

Personal Branding Bootcamp

Learn to take your business or career to the next level by learning how to create a brand image for yourself and develop powerful relationships with the right audience. This session teaches how to use social media easily and effectively; create your own world-class blog; learn Twitter and Facebook strategy; design and produce your own ebook, video cast, and podcast; develop a zero-cost publicity strategy that gets you media attention; and master techniques that turn networking into profitable relationships.

数字娱乐媒体(Digital Entertainment Media: Issues & Opportunities)


The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get concrete business results. The course puts students on the leadership path with strategies, tactical plans that lead to bottom-line success. This highly experiential program delivers the latest best practices to drive more revenue and save costs by incorporating social media into traditional business practices. With this curriculum, attendees learn practical steps, techniques and best practices geared towards integrating social media and digital programs within their businesses with higher monetizations of their investment.

Global Marketing and Strategy

This session lays the foundation to gaining competitive advantage in the global marketplace by providing a hands-on understanding of the competitive implications affecting global marketing strategies,as well as covers the factors that govern the decision to enter export marketing and analyzes planning, organizing, and managing an international business marketing strategy. Topics include foreign market surveys; the role of competitive intelligence;understanding trade barriers,pricing, distribution channels, and cultural differences that affect marketing strategies.


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