商业经济学(Business Economics)

本课程探讨了企业为了保证利益所付诸的努力和其产品的需求属性。主题包括:成本和生产、通过竞争的资源配置、市场竞争的形式、规模效率的关系、生产要素市场、激励和成长以及资本预算。数理与统计学的概念可以用于经济理论的分析。


This course examines the effort of the enterprise to secure profits and the nature of demand for its products. Topics include cost and production, allocation of resources through competition, forms of market competition, relation of size to efficiency, markets for productive factors, incentives and growth, and capital budgeting. Various concepts of algebra and statistics may be used in the analysis of economic theory.

 

领导力建设(Creating Quality Leadership)

领导力建设的定义是什么?我们怎么样领导才能使我们的同事、上司和客户愿意追随?领导力建设者们依靠创造一个令人信服的未来愿景并发展战略手段来达到。他们同时通过感性的智慧和脑力使得自己的组织前进。他们是变革的制造者和管理者。这门课程通过工作和生活的经历、领导力的调研和意识-激励的课堂活动,教授学生们关键的定义和被证实的战略,确保学生获得自信并明确如何成功地实践领导力的艺术与科学。

What are the attributes of quality leadership? How do we lead so that our co-workers, supervisors, and customers will want to follow? Quality leaders create a compelling vision of the future and develop the strategies to achieve it. They lead with both emotional intelligence and brains to move their organizations forward. They are change creators and change managers. Drawing on examples from your life and work experience, research on leadership, and thought-stimulating classroom activities, this course offers key principles and proven strategies guaranteed to give participants the confidence and know-how to successfully practice the art and science of leadership.

创业学(Starting and Growing Your Business)

创业学(Starting and Growing Your Business)

市场营销原理与实践(Marketing Principles and Practices)

这门课程调研市场渠道、实例、厂商、分销商和客户的判断。学生们探讨市场理论、形态、运营以及零售机构和批发公司;分销渠道;市场调研;广告;市场成本;定价;合作市场;市场法律法规;和趋势。


This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. Students examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends.

商业计划书撰写(Developing a Business Plan)

学习了所有之前的课程止呕你需要制定自己的第一份详细的商业计划的草稿。本课程从一个你自己(或你的员工)的小业务(或案例分析,如果可以的话)的总体的“情景分析”开始。从而你可以学习到制定一份有效的商业计划的关键因素:了解老客户、指向新客户、客户价值核算、损益计算书、资产负债预估、收益预测方法、竞争对手评估、预估公司/产品/服务的竞争对手以及了解小企业发展陷阱。此外,你需要关注建立及计划一个有效业务的架构(系统、技术、第三方软件);小企业融资,现金流,负债和融资方案;从个人担保和信用额度到自我融资的商业模式;有效计划、招聘及培训有潜力的员工;沟通技巧;和基于商务计划制定的每日优先工作。拥有这些技能之后你就可以创建自己的一份商业计划的草稿。

Learn all aspects you need to create a solid first draft of your own business plan. This course begins with a comprehensive "situation analysis" of your (or your employer's) small business (or case study, if more applicable). You then learn the key components for creating an effective business plan: knowing your existing customers, targeting future customers, customer value formulation, Income statement and balance sheet forecasting, revenue forecasting methodologies, competitor assessment and emerging company/product/service competitors, and understanding the pitfalls of small business development. In addition, you look at building and planning an efficient business infrastructure (systems, technology, 3rd party software); small business finance, cash flow, debt, and financing alternatives; transitioning from personal guarantees and credit lines to a self-financing business model; effectively planning, hiring, and training staff with high potential; negotiating skills; and setting day to day priorities with the business plan in mind. With these skills you can build a solid first draft of your business plan.

社交媒体营销(Social Media Marketing)

社交网站有着成千上万用户的信息。这节课程通过社交网站着手于市场营销、广告和沟通的新渠道,探索这些新工具如何与一个公司传统并且成熟的市场战略相契合。学生们通过案例分析和学习大中小型企业真实的经验,探索现有案例和市场经验人士如何强化社交网络平台、用户生成信息、和信息分享、博客和推特来提升品牌认可度的未来机遇。学习实用技巧和技能,同时展望更宏大的前景来提升社交新媒体市场营销方式可以帮助到未来的自身环境和目标的实现。


Social networking sites contain millions of user profiles. This course looks at the new channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content and content sharing, blogs and Twitter, to create brand awareness and buzz. Learn practical tips and techniques as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Best Practices in Social Media for the Communications Professional

While many PR professionals claim to be social media "experts", those who can demonstrate true expertise are rare and much sought after.This session addresses the best practices communications professionals need to conquer social media. Participants take part in an interactive discussion focused on learning hands-on strategies and tactics that mesh traditional PR competency with the brave new world of social media. Discussion topics include applying core PR principles to the world of social media engagement,essential social media tools for the PR pro, how to work with bloggers and "citizen journalists," what search engine optimization means for the PR pro,and PR's role in implementing a social media strategy.

跨媒体营销:战略与实施(Transmedia Marketing: Strategy and Implementation)

这节快节奏的课程主要探讨新媒体工具如何改变传统市场营销方法,同时提供如何融合这些诸如脸书、油管、推特和移动应用、网站、搜索引擎、新闻等新平台的详细战略。你将学习到如何将这些工具和策略整合到全球化的活动中,从而强化品牌影响力、制造话题并且激励购买行为。

This fast-paced course discusses how digital media technology has changed marketing, and gives detailed strategies on how to embrace such evolving platforms as Facebook, YouTube, Twitter, mobile apps, websites, search engines, newsletters, and many more. You learn how to integrate these tools and tactics into goal-oriented campaigns that enhance brands, create a buzz, and motivate desired behaviors

Personal Branding Bootcamp

Learn to take your business or career to the next level by learning how to create a brand image for yourself and develop powerful relationships with the right audience. This session teaches how to use social media easily and effectively; create your own world-class blog; learn Twitter and Facebook strategy; design and produce your own ebook, video cast, and podcast; develop a zero-cost publicity strategy that gets you media attention; and master techniques that turn networking into profitable relationships.

数字娱乐媒体(Digital Entertainment Media: Issues & Opportunities)

本课程适用于想要走出基本领域学习如何运用社交媒体来获得具体业务结果的管理和专业人员。本课程将使学生亲身实践通过数据、战术计划引导成功的过程。这节充满高度体验的课程传递了最新的关于通过将社交媒体引入传统商业实践中从而驱动更高利润且节约成本的的范例。学员从本课程中学到面向在商务中整合社交媒体和数字程序从而得到投资的更大收益的可行的步骤、技能和最佳范例。

The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get concrete business results. The course puts students on the leadership path with strategies, tactical plans that lead to bottom-line success. This highly experiential program delivers the latest best practices to drive more revenue and save costs by incorporating social media into traditional business practices. With this curriculum, attendees learn practical steps, techniques and best practices geared towards integrating social media and digital programs within their businesses with higher monetizations of their investment.

Global Marketing and Strategy

This session lays the foundation to gaining competitive advantage in the global marketplace by providing a hands-on understanding of the competitive implications affecting global marketing strategies,as well as covers the factors that govern the decision to enter export marketing and analyzes planning, organizing, and managing an international business marketing strategy. Topics include foreign market surveys; the role of competitive intelligence;understanding trade barriers,pricing, distribution channels, and cultural differences that affect marketing strategies.

 

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