台湾大学 2014 暑期项目

Taiwan University 2014 Summer Programme

项目手册  申请表

企业多元化战略

企业多元化战略

教授将让学员了解何谓策略管理、策略理论,课程中分析外部产业环境及内部企业环境,企业该如何进行策略布局及策略规划等,结合实务个案探讨,帮助管理者拟订公司策略与实行方针。
授课教师 朱文仪教授
台大工商管理学系暨商学研究所
  • 哈佛研究 The Harvard Studies
  • 多角化的长期趋势:针对财星五百大公司的研究发现
  • 财星五百大公司的长期多角化趋势
  • 台湾百大集团的长期多角化趋势
  • 爱丽丝梦游仙境(Lewis Carrol)
  • 红皇后效应(The Red Queen Effect)
  • 多角化的可能动机—1
  • 多角化的可能动机—2
  • 多角化的可能动机—3
  • 多角化与绩效之间的关系
  • 为何相关多角化绩效较佳
  • 多角化的限制 麦肯锡企业顾问公司(McKinsey)的研究发现
  • 竞争策略的三个前提Three Premises of Corporate Strategy
  • Porter’s Five Forces Model五力分析模型
  • 1.Portfolio Planning Models: BCG Growth-Share Matrix(BCG矩阵)
  • 2.Corporate Restructuring to Create Value: The Mckinsey Pentagon 麦肯锡的重整策略
  • 3.Transfer Skills & Sharing Activities移转技能与分享活动

 

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