课程大纲

帝国理工课程大纲

在帝国理工学院学习由知名教授主讲的精选课程,感受顶尖学府的教育模式。查看 师资背景
课题 师资 课时
课程: Welcome and Introduction(欢迎仪式及帝国理工简介) Prof Debra Humphris 三小时
Welcome and Introduction: This is Imperial.
课程: Entrepreneurship(创业学) Simon Stockley 三小时
The aim of the workshop is to provide participants with an understanding of fundamental aspects of Entrepreneurship and some practical methods used by Entrepreneurs.   This lecture will cover:
  • The concept of entrepreneurship
  • Finding opportunities
  • The "six text" model of opportunity evaluation
  • Raising Money
  • The Team
课程: Creativity & Ideas Generation(创新与创意) Dr Caroline Hargreaves 三小时
This session helps you "to think outside the box" to generate ideas. The techniques presented and tried during the session are particularly useful for people who do not believe they have time to think differently due to the pressures of daily life. The workshop will take you through a pragmatic 6 stage problem solving process. They will apply the process from problem definition through to implementation.
课程: What's happening in the London Financial Markets (伦敦金融市场) Martin Russell 三小时
This session provides a real-time insight into the London Financial Market. You will learn about the functions of the City, understanding shares and how they are traded and the impact of regulatory changes etc. This lecture will be followed by a wonderful tour of the City linking its history to its present role.  The walk takes in the areas of St Paul’s, Paternoster Square (home of the London Stock Exchange), Guildhall, Royal Exchange and Bank of England. There will be a visit to the London Metal Exchange where students will see ‘open outcry’ trading – a rare example in London to still trade in this way. We will explain why the London Metal Exchange is one of the City of London's most influential institutions as it provides essential services that play a part in maintaining the stability of commodity prices throughout the world.
课程: Team Building and Leadership Development(团队建设与领导力发展) Steve Rathborn & Fiona Richmond 三小时
Through the medium of practical exercises and guided review, delegates will explore ways in which team performance can be enhanced. The session will give participants the opportunity to participate in a range of tasks designed to highlight common ways in which team performance can come unstuck and the behaviours that can mitigate against this. Delegates will work in groups of seven or eight in order to give as many a possible the opportunity to lead, participate and observe – all elements that contribute to understanding and learning.
课程: Creative Marketing(创新市场营销) Colin Love 三小时
The workshop will involve a mixture of lecture, discussion and short cases for analysis in class to give you an insight into some of the issues and tools in marketing for the 21st century.
课程: Effective Communication and Presentation(有效沟通与商务演讲技巧) Dr Caroline Hargreaves 三小时
This workshop will take you on a journey through fundamental principles of communication and presentation. Through interactive exercises, plenary and interaction you will learn more about your strengths and natural abilities, and how to perform at your higher level. The session will allow you to work experientially within a group setting and will give you exercises, ideas, tips and practises for inclusion in your presentations on the last day.
课程: Negotiation and Influencing Skills(谈判技巧及影响力) Dr Caroline Hargreaves 三小时

The ability to negotiate solutions and influence people so that everyone involved agrees and commits to those solutions requires thought, analysis and practice. Good negotiation skills are a key aspect of personal effectiveness. Linked to persuasiveness, conflict handling, assertiveness and active listening skills, success in negotiation can be increased by learning and applying key behaviours.

This workshop emphasises the need for careful thought and planning before negotiations. Key topics are consideration of: the situation, who is involved, their motives and objectives, styles of communication, preparation: bargaining and planning, signs of conflict and dealing with conflict. Negotiation exercises allow participants to practise and identify key improvement opportunities.

课程: Introduction to Business Ethics(商业道德) Greg Artus  三小时
Businesses deal with people, and with people come ethical dilemmas. These can be everyday problems, such as dealing with ethical issues and conflicts within your company, or between your company and its suppliers and customers, or more abstract problems, such as which ethical stance a company ought to take, or the ethical status of the industry, or system, one is involved in. This interactive lecture will attempt show how an awareness of some of the key issues in business ethics can help you negotiate the tricky world of everyday moral dilemmas.2
课程: Climate Change and it's Impact(气候变化与影响) Prof Richard Templar 三小时
Climate Change is one of the biggest challenges to development today. While climate change poses a number of risks to vulnerable communities and businesses around the world, many opportunities are unfolding for private companies to implement actions towards reducing risks to their business operations, as well as investing in adaptation action in vulnerable regions in a sustainable and profitable manner. The session will give students an understanding of what Climate Change is, its impact and the challenges businesses and academia face as they find innovations to tackle these problems.
课程: Business Model Innovation(商业模式创新) Dr Rahul Bansal 三小时

Commodity prices are on the rise, green energy growth hardly keeps up with increasing energy demand, and carbon emissions are still increasing with China, USA, India and Russia being the emission leaders. In the face of pressing environmental, social and business challenges, “collaboration within the supply chain and new business models will be fundamental to the ability to respond appropriately to the risks and opportunities posed by the scarcity of minerals and metals.

Business Model Design and Business Model Innovation have become much more than mere buzzwords. Companies and governments are increasingly looking beyond technological innovations to achieve breakthroughs in emerging markets or improve their competitive position in existing markets.

This unique learning experience will enable students to tackle the following questions:

  • How can I define and communicate the value proposition clearly?
  • What are the gain creators and the pain relievers in my value proposition?
  • What is the customer experience you aim to create?
  • Which jobs do you help your customer get done?
  • Which markets and customer segments are ideal for my product/service?
  • Which parts of the business model do we need to control tightly and where can we work with various suppliers and partners?
  • How do I turn issues and challenges into opportunities for growth?
  • Which new revenue models could be explored to improve my P&L account?
课程: New Frontiers in Global Health Prof Guang Zhong Yang 三小时

The aim of this session is to provide participants with an understanding of current challenges in Global Health and what are the latest innovations to meet these challenges.

This session will cover:

  • What is Global Health?
  • Problems and Challenges
  • Solutions with case studies examples
  • Current innovations in Global Health
课程: Challenges of the Internet Dr Agnieszka Madurska 三小时

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve several billion users worldwide. Whether for business or leisure, use of the internet is becoming part of our daily lives. To understand what impact this have, the session will cover:

  • An introduction/overview of the internet and its power
  • Current challenges of the internet and problems faced by companies.
  • What businesses are doing to overcome these challenges?
  • Current innovations in managing Internet Challenges (academic and business)

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