商业模式创新 (Business Model Innovation)
This expert-led module facilitates students' understanding of how businesses differentiate and compete in global markets. Students learn to define and build business models and how to market ideas to establish competitive advantage.
- Building and improving business models that drive growth and innovation
- Evaluating ideas to determine which to pursue
- Creating strategies to differentiate and market products/brands
- Leveraging market insights to strengthen competitive position
- Identifying the most appropriate marketing mix, considering: product, price and global position
Dr Rahul Bansal