英国项目
帝国理工学院

帝国理工学院项目

Imperial College Programme

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牛津大学

牛津大学项目

Oxford Summer Programme

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美国项目
纽约大学

纽约大学寒假项目

NYU Winter Programme

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加州大学洛杉矶分校

加州大学洛杉矶分校寒假项目

UCLA Winter Programme

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新加坡项目
新加坡国立大学

新加坡国立大学暑期项目

NUS Summer Programme

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南洋理工大学

南洋理工大学暑期项目

NTU Summer Programme

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香港、台湾项目
香港中文大学

香港中文大学寒假项目

CUHK Winter Programme

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台湾大学

台湾大学寒假项目

TU Winter Programme

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商业模式创新 (Business Model Innovation)

大纲:

This expert-led module facilitates students' understanding of how businesses differentiate and compete in global markets. Students learn to define and build business models and how to market ideas to establish competitive advantage.

Topics considered:

  • Building and improving business models that drive growth and innovation
  • Evaluating ideas to determine which to pursue
  • Creating strategies to differentiate and market products/brands
  • Leveraging market insights to strengthen competitive position
  • Identifying the most appropriate marketing mix, considering: product, price and global position
At the end of the summer school students working in teams will identify an idea to address one of the challenges from their sessions on Global Health, Climate Change and Internet Security, they will then present a business model and marketing plan for this idea. This exercise consolidates learning while inspiring potential ideas and solutions to real Global Challenges.

师资:

Dr Rahul Bansal

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